Gym & Wellness 007
01 // Context & Challenge
The original presentation was missing or failed to attract tourists and locals in Harrachov looking for a modern fitness center.
The main challenge was to design a platform appealing to fitness enthusiasts seeking intensive workouts as well as clients looking for a calm wellness retreat. We needed to structure extensive details on group classes, pricing, and opening hours for immediate mobile access on the ski slopes or in hotels.
02 // Creative Direction
We chose an energetic, clean, and dynamic visual style with a dark mode base and high contrast to evoke a premium, active atmosphere. Large spacing and bold typography draw attention to calls-to-action and simplify navigation.
03 // Development & Tech
The website was developed on the Astro framework to keep client-side JavaScript to a absolute minimum. We used lightweight React components for interactive details, with all images automatically compressed and optimized on build.
04 // Performance & Result
Creation of a new, fully responsive website with fast loading, structured pricing, and multi-language support.
A modern website loading instantly on any device. Clients appreciate the schedule clarity and effortless contact options. The owners recorded an increase in inquiries from foreign tourists thanks to translation support.